Download PDF Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It By April Dunford
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Ebook About You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.Punctuated with witty anecdotes and compelling case studies, Dunford’s book is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:- The Five Components of Effective Positioning- How to instantly connect an audience to your offering’s value- How to choose the best market for your products- How to use three distinct styles of positioning to your advantage- How to leverage market trends to help buyers understand why making a purchase is important right nowWhether you’re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford’s insights will help you find your awesome, so that your customers can too.Book Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Review :
This was an easy read, and provides a few insights that potential readers could use. However, this was very basic and does not provide the details it promises. The 10 steps are very generic and something a simple Google search will provide you and it lacks a true road map on how to actually implement and create your own product positioning. Overall this book feels like the author wanted to brag about her accomplishments and sell consulting services rather than provide any tangible information to the reader. As April Dunford notes, positioning is often overlooked or simply bundled into messaging. But, as a product lead who has brought numerous complex products to market, positioning is a critical extension of product-market fit. This book takes a very practical approach with a 10-step methodical process to define positioning. While some parts may seem intuitive, I found numerous examples where I had skipped over critical steps in defining a product to a market segment I was pursuing. I am rethinking my current offering in two markets, utilizing her approach.The other thing I would note is that it's just a well-written book. Her style is engaging and moves you along at a good pace. And kudos to April Dunford for not feeling the need to drag the text out for length. I've read too many books in this space where the author has 100 pages worth of insights, but feels the need to publish a 250 page book, so repeats themselves throughout (one of my favorite product mgmt books suffers from this) - but she does not do that. The book is extremely insightful, yet still brief enough to read in 3-4 sittings. I've highlighted lots of passages and will now be going back through those with the specific product context in mind. Read Online Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Download Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It PDF Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Mobi Free Reading Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Download Free Pdf Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It PDF Online Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Mobi Online Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Reading Online Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Read Online April Dunford Download April Dunford April Dunford PDF April Dunford Mobi Free Reading April Dunford Download Free Pdf April Dunford PDF Online April Dunford Mobi Online April Dunford Reading Online April DunfordRead Online To Love and to Perish: Felicity Philips Investigates Book 1 By steve higgs
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